Top 5 uses of Interactive Digital Signage
Why use Interactive Digital Signage?
The emergence of touch screens means that people are used to having interaction with digital content. They are used to it in their every day lives through their interaction with smartphones and so they are expectant and knowledgeable about engaging with digital screens. In fact they are totally used to touching screens. If they are within reach they will touch them automatically and get puzzled if the screen does not respond. Nowadays they do not need encouragement to touch a digital display they simply think it is the norm. But why use interactive digital signage? We have listed the Top 5 uses of interactive digital signage illustrating how this technology can be a great benefit to businesses and their customers. The intrinsic outcome of an interactive screen is that it acts as a silent unmanned information desk. Users can select the information they want at the very time they need it. No queues just a touchscreen to access the information they require at any time.
Top 5 uses of Interactive Digital Signage
Wayfinding is a great use of Interactive Digital Signage. Most commonly in shopping malls there are information kiosks with interactive wayfinding tools. The availability of these kiosks in a number of locations across the mall not only provides a service that is close to access points but also eliminates the need for a number of manned Information desks. This is not only cost effective and time-saving but, if the screen design space also incorporates advertising space, it can also provide a revenue capability. Integration of Wayfinding can be by third party or by maps and pages created with the system. Advanced solutions like the use of videos and links via QRcodes can enable viewers to “take away” the wayfinding with them on their mobile device.
#2 Product Information – silent salesperson
Interactive screens can also provide the customer with extra product information. Use of barcode scanners or simple buttons can bring up a page that is specifically designed for the particular product. Product comparison, specifications, upselling and cross-selling related products can all be designed into the page. This all adds to extended customer service, customer engagement and the potential of extra sales. A cleverly designed information page structure can be an extremely persuasive marketing tool. As a silent salesperson, it can also help those customers that need assistance when a salesperson is not available or because they actually do not like talking to salespeople. Perfect for retail outlets or car showrooms.
#3 Information Desks
Touchscreen Kiosks provide the perfect solution for information displays. Tourist information is a great fit displaying a homepage category structure for What To See, What’s On This Week, Accommodation, Local Restaurants……. all accessible on the click of a button or image. If used with a conventional help desk these kiosks can keep queues down and customers. They have the best of both worlds – reliable digital information and knowledgeable staff to give them further help if required. By using buttons you can create a navigation system around information that you want the user to have access to.
#4 Purchasing – Self Service
Some digital signage tools will enable you to connect a card payment reader to the system. This opens up a self-service payment gateway for businesses. Fast food restaurants have adopted this technology for ordering food, taking payment and then the customer produces a printed ticket to the desk to collect their order. Again this can keep customers happy and willing to purchase when there are large queues. Equally, this could apply to tickets, or any products that are collected from a desk. Security is an issue that makes this technology more suitable for certain types of product. There may come a time when security tags can be taken off goods once payment is made making off the shelf items available to this technology too. In most cases, in supermarkets, the items do not carry security tags, the self-service checkouts are supervised by staff and products are verified by weight in the bagging area and so self-service is seen as a viable risk.
#5 Data Gathering
This can be a very powerful tool. Collecting potential customers by membership or newsletter signups is very useful. If you provide an incentive this will help with completion rates. You can also create feedback buttons or polls. Find out if customers want certain opening times, a delivery service, more interactive displays. When used in conjunction with any of the above you can use the fact that they are already engaging with the display to get some interesting data and contact details from them at the same time.
iScreen has touchscreen interactivity and data gathering tools.
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